Server Side Ad Insertion

This is not new technology but recently there s been a surge in interest because it can help video platforms and creators bypass ad blockers.

Server side ad insertion.

Compatible with leading players. Server side ad insertion also known as dynamic ad insertion or simply ad stitching is a technology that lets publishers stitch their video and ad content together on the cms level. Given server side ad insertion s fraud resistance accuracy safety and reliability and the necessity to use thin clients in large market sectors it has become the best option. Broadcasters will also utilize an ssai vendor s technology to handle high spikes in concurrency normally seen with large scale events.

Pre roll mid roll and post roll ads on all kinds of players through any ad network and ad exchange. This is the perfect choice to enable ad stitching on your video platform. Server side ad insertion also known as dynamic insertion or ad stitching is a technology that combines video content and ad content at the cms level instead of on the level of the browser. Server side ad insertion is a combination of manifest manipulation ad server communication and ad bitrate and resolution normalization all of which happens on the server side before presenting a manifest to clients.

A server side ad insertion can overcome this difficulty with appropriate integration with the broadcaster ensuring the integrity of broadcast. Our cloud based service platform works as a plug in that can be easily integrated in the existing customer s platform and enable server side dynamic ad insertion for all. Adsparx s cloud based server side dai video platform and software toolset operates as a middleware between your existing ad server and delivery ecosystem. This is a vendor contributed article from wurl.

Our technology solution is architected to optimizes your existing ad insertion workflow so that you can optimize revenues for live and on demand personalized video advertising. Server side ad insertion may also be referred to as dynamic ad insertion or ad stitching. A dash manifest may point to both content and ad segments possibly in separate periods. Broadcasters will also utilize an ssai vendor s technology to handle high spikes in concurrency normally seen with large scale events.

Dai connect is a server side dynamic ad insertion solution dedicated to live tv live events and vod. Server side ad insertion can be used to replace traditional ad breaks with digital ads whether that is a live or pre recorded event. Some vendors have the ability to pre cache ads so they can start calling.