Server Side Ad Insertion Ssai

A server side ad insertion can overcome this difficulty with appropriate integration with the broadcaster ensuring the integrity of broadcast.

Server side ad insertion ssai.

Server side ad insertion by contrast perfectly stitches the ad and the video into a single piece of content. Server side ad insertion can be used to replace traditional ad breaks with digital ads whether that is a live or pre recorded event. Ssai cloud is a hosted solution providing you with up to 4k video on demand delivery much like a business based youtube but with server side ad insertion or ssai to provide a programmatic revenue stream when people watch and engage with your videos. Server side ad insertion ssai also referred to as ad stitching server side ad stitching or dynamic ad insertion is a method of programmatic ad delivery whereby ad content is delivered in union with the video content via proxy servers in data centers that stitch the video ads into the video content for a relatively.

Ssai stands for server side ad insertion. Server side ad insertion is a combination of manifest manipulation ad server communication and ad bitrate and resolution normalization all of which happens on the server side before presenting a manifest to clients. Server side ad insertion may also be referred to as dynamic ad insertion or ad stitching. Broadcasters will also utilize an ssai vendor s technology to handle high spikes in concurrency normally seen with large scale events.

For a more thorough technical understanding of how server side ad insertions works and its implementation check out this white paper on ssai from amazon and the help page about dynamic ad insertion from google ad manager. Ssai also known as dynamic ad insertion dai or sometimes referred to simply as ad stitching is a more efficient method for video publishers to mitigate ad blocking and increase video playback across devices. Which encode the video and gives streamed video to packaging server. When to use csai or ssai ad stitching is the best solution for immature platforms where csai isn t supported and for live simulcast and linear programming.

Broadcasters will also utilize an ssai vendor s technology to handle high spikes in concurrency normally seen with large scale events. Pre roll mid roll and post roll ads on all kinds of players through any ad network and ad exchange. Ad stitching also reduces buffering by keeping the quality of the video uniform. As shown above in the figure a scte 35 104 live video is inserted in the video processing.

Server side ad insertion can be used to replace traditional ad breaks with digital ads whether that is a live or pre recorded event. Ssai cloud is the future of tv monetisation view tv group delivering viewing entertainment. The difference between ssai and current client side ad serving methods is that ssai involves inserting ads into the video within. It is new way of advertising in dynamic ad insertion system.